The largest european luxury yachting group debuts three new brands at China International Boat Show

12th China International Boat Show 2007
Shanghai Exhibition Centre, 5-8 April, 2007
Ferretti Group, one of the world leaders in the design and production of luxury motoryachts and sporting boats, is well-known for its innovative design, advanced technology and high standard of services. As a pioneer to the Chinese market, Ferretti Group has established the national sales network since 2005 with Chinese dealers for two major brands: Ferretti Yachts and Pershing. This year, Ferretti Group has brought another three world-leading brands, Riva, Itama and Custom Line to China to attend the 12th China International Boat Show in Shanghai from April 5th to 8th. During the grand event, the three newcomers have signed official agreements with more Chinese yachting distributors.
Founded by Mr. Norberto Ferretti in 1968, Ferretti Group is one of the world leaders in designing and producing luxury yachts with its cutting-edge technology. The Group encompasses the most exclusive brands in the nautical world: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Apreamare, Mochi Craft, Custom Line and CRN. Their lengths vary from 7 to 80 meters, and their multiple functions are designed to suit all needs. The Group employs over 2800 staff and has 22 productions units worldwide. In the 2005/2006 financial year, it achieved the total production value of 770,4 million Euros, increasing 18 percent compared to last year’s productions. Ferretti Group has gained high attention in China since the sales partnership establishment with Chinese dealers in 2005. The sales performance and brand image of Ferretti Yachts and Pershing both reached the top status in the Chinese yachting industry. So far, 10 luxury yachts have been sold in mainland China alone, moreover, consumers tend to choose more luxury and bigger yachts. In 2006, Ferretti Yachts and Pershing were voted as the most favoured luxury business yachting brand and sporty yachting brand by Chinese billionaires respectively.
This year, at the press conference, Ferretti Group signed the official partnership agreement with Shanghai Horizon Yachting Limited and Shenzhen Speedo Marine Yachting Limited, authorizing them to sell Riva and Itama in different regions respectively in China. After the huge success Ferretti Yachts has gained in China, Ferretti Group foresees the potential needs of producing customized yachts with Chinese elements and characteristics. With this in mind, Ferretti Yacht’s extended line Custom Line enters the Chinese market to suit the strong demands for tailor-made Ferretti Yachts with over 88 feet length. This marks a new milestone for Ferretti Group’s further business development in China. In order to witness and celebrate this greatest moment, Pershing and Itama Chairman Mr. Tilli Antonelli, Pershing Asia Pacific Sales Manager Mr. Alessandro Diomedi, Riva Vice President of Sales and Marketing Mr. Francesco Frediani, Riva Far East Sales Manager Mr. Giordano Pellacani, Ferretti Yachts, Mochi Craft & Custom Line Asia Pacific Sales Manager Mr. Giuseppe Zecchin, Ferretti Group Asia Pacific representative Mr. Daniell Chen and some dealers attended the press conference and new yacht unveiling ceremony.
Custom Line is the special personalised gift Ferretti Group provides for enthusiastic sea-lovers. As the extra large version of Ferretti Yachts, they are mainly 26 to 34 metres long and are made of composite material. Every Custom Line yacht is based on the future owner’s preference. Custom Line’s clients are top business elites around the globe, because they love the ideas of being exclusive, and also are able to enjoy the first-class services Ferretti Group provides.
As the new comers to China, the newly produced Aquariva 33’ and Itama Forty gained most attention at the event. Their presence constantly reminds visitors their high Italian origins, which add more flavour and interest to the boat show.
Riva equals to “Italian Style”. Being known as ”Rolls Royce in the sea”, Riva is famous for its luxury and comfort. Since 1950’s, Riva has been the favoured yachting brand among royalties, business elites and Hollywood movie stars. Nowadays, Riva still connects to legendary names continuing to write history. The new model Riva brings to the China market, Aquariva, is the best that could reflect Riva’s classic style. Born in 2001, Aquariva is 10 metres long, 2,80 metres wide, and could reach 42 knots at maximum. Aquariva represents the natural stylistic evolution from past to modern times. The unique wooden craftsmanship and avant-garde technology are joined together perfectly. Like a noble princess, Aquariva keeps reminding you her proud family genes. This is what Riva is about.
Itama is a typical Italian brand for designing and making open sporting yachts. Their lengths range from 13 to 25 metres. “Pleasure generated from power and style” is Itama’s philosophy. The stunning Itama combines the unique lines of sports, sea and design, capturing hearts at first glance. Clear structure, smooth line, blue hull, white deck and concave V-shaped bottom – Itama offers the best high speed yachts in the world. Its refined Italian design comes from sea-lovers, for sea-lovers. The one on show at this year’s China boat show, Itama Forty, is specially modified for Asian clients, based on the most popular Itama model sold in the European market. It is the best choice for hard to please speed lovers. The 13-metre long Itama Forty which has a sleek body as a slender sword, is full of energy and vibrancy. It can reach 35 knots at maximum which ensures to be another big gift Ferretti Group brings to Chinese yacht lovers.
Apart from seeing outstanding Riva and Itama yachts at the exhibition centre, the public can also enjoy the beauty of Ferretti Yachts 460 and Pershing 50’ on water at the Huang Pu River displaying area.
Whether you like the classic masterpieces or new models, Ferretti Group offers the best opportunities for yacht lovers and high quality life seekers to enjoy the real yachting culture and the new lifestyle on the sea.